We work with four types
of precious metals & jewellery business.
Which one are you?
Cash-for-gold businesses, bullion dealers, precious metal refiners, and jewellery businesses all operate in the same ecosystem — but each faces entirely different growth challenges. Our advisory's built around each one specifically.
Three segments, three growth realities
Same industry. Very different businesses.
A cash-for-gold shop, an online bullion dealer, a scrap refiner, and a jewellery manufacturer all operate in the same precious metals ecosystem. But each has its own customer acquisition challenge, compliance obligation, margin structure, and growth ceiling. Generic advice doesn't reach any of them. Ours is built for each.
Online and physical gold and silver dealers, investment bullion retailers, and coin dealers. Already digital — but rarely optimised for the full growth opportunity.
- High cart abandonment with no recovery system
- Chargebacks and payment fraud increasing
- No content or SEO strategy differentiating them
- Margin compression from price-transparent competition
- Customer retention and lifecycle completely absent
Jewellery manufacturers, wholesalers, retailers, and independent designers. Businesses in the jewellery supply chain that need digital growth, brand infrastructure, and precious metals market positioning.
- Weak online presence vs large national and global competitors
- No systematic B2B lead generation for wholesale clients
- Gold price volatility affecting margins with no hedging or pricing strategy
- Poor product photography and content reducing online conversion
- No email or retention programme for repeat B2C and B2B buyers
Scrap gold refiners, recycling facilities, toll refiners, and industrial precious metal processors. Complex operations under increasing regulatory and transparency pressure.
- Responsible sourcing and LBMA traceability pressure
- Supplier onboarding KYC is manual and inconsistent
- Settlement delays and working capital cycle stress
- No digital B2B presence or feedstock acquisition channel
- Internal reporting fragmented across systems
Single and multi-location gold buyers, pawnbrokers buying precious metals, and jewellery recyclers. The most digitally underserved segment in the industry.
- Trust deficit — customers think they will be underpaid
- Weak Google Maps and local search visibility
- No CRM — leads not followed up, quotes not tracked
- Manual KYC and compliance creating branch inconsistency
- No branch-level performance data
How the challenges differ
Same ecosystem. Four completely different operational realities.
Understanding which segment you're in determines which interventions will actually move the needle for your business. Here's how the core challenges map across all three.
| Challenge Area | Cash-for-Gold | Bullion Dealers | Refiners | Jewellery |
|---|---|---|---|---|
| Customer Acquisition | Local SEO, Maps, walk-in trust | Organic search, Google Shopping, paid ads | B2B relationships, feedstock sourcing, trade directories | |
| Trust Challenge | Consumer skepticism about valuations and payouts | Product authenticity, delivery reliability, pricing transparency | Responsible sourcing, LBMA compliance, counterparty due diligence | |
| Compliance Burden | AML, KYC, High Value Dealer registration | Payment fraud, chargeback management, sanctions screening | Responsible sourcing, conflict minerals, LBMA Good Delivery standards | |
| Primary Growth Lever | Lead volume + conversion rate | Conversion rate + retention + cart recovery | Feedstock access + process efficiency + settlement speed | |
| Analytics Gap | No branch-level KPI tracking | No attribution between channel and transaction | No unified operational reporting across workflow stages | |
| Biggest Quick Win | Google Maps optimisation + review velocity | Email re-engagement of past buyers | Supplier onboarding workflow digitalisation | SEO + email re-engagement of past B2C and B2B buyers |
We work with precious metals & jewellery businesses anywhere in the world.
Our advisory frameworks are built around your industry, not your postcode. We have worked with businesses across Europe, North America, the Middle East, South Asia, and beyond. If you operate in precious metals or jewellery, geography isn't a barrier.
Common questions
Before you book a call
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We work with four types: cash-for-gold buyers and pawnbrokers who purchase from the public, bullion dealers who buy and sell investment-grade metals, precious metal refiners who process scrap and recycled material, and jewellery businesses including manufacturers, wholesalers, and retailers who need digital growth, brand infrastructure, and compliance support. Each faces distinct growth challenges and our advisory is built around those specific operational and commercial realities rather than generic business strategy.
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Yes. We work with gold businesses in the UK, USA, UAE, and India. Each market has distinct regulatory requirements, customer behaviour patterns, and competitive dynamics. Our frameworks are adapted to each geography rather than applied as a one-size-fits-all global template — including specific compliance mapping for each jurisdiction.
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We work exclusively in precious metals. That means we already understand the compliance obligations, the trust dynamics gold customers require before they sell, the margin structure at each layer of the market, and the operational bottlenecks that prevent scaling. A generic agency learns your industry from scratch, bills you for the education, and applies frameworks built for e-commerce. We apply frameworks built specifically for gold.
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Every engagement starts with a free 30-minute strategy call where we identify the three biggest growth gaps in your business. If there's a fit, we begin with a paid two-week Growth Audit that produces a detailed revenue gap analysis and 90-day sprint plan. From there, most clients move into either a project-based implementation engagement or an ongoing monthly advisory retainer depending on what the audit recommends.
Not sure which segment
fits your business?
Book a free 30-minute strategy call. We work with cash-for-gold businesses, bullion dealers, refiners, and the full range of jewellery businesses globally. We'll figure out exactly where your business fits and what the growth opportunity looks like from there.