What We Do
Ten services.
One industry.
Built to convert.
Every service we offer was designed specifically for the precious metals industry — cash-for-gold, bullion, and refining. No generic packages. No guesswork. Just systems that work for gold businesses.
Why These 10 Services
Not a menu. A growth system.
Each of these ten services solves one specific, proven problem that precious metals businesses face. Together, they form a complete growth infrastructure — from first Google search to closed transaction to retained customer.
Most gold businesses have the same gaps: poor search visibility, weak lead capture, no social presence, under-utilised paid channels, low website conversion, no analytics clarity, and compliance processes that slow everything down. We close all of them.
You don't have to engage all ten. We'll tell you — after a free strategy call — which two or three will move the needle fastest for your specific business right now.
Find Out What You Need Firstin 12 months post-SEO
after CRM automation
after CRO implementation
results from kick-off
Rank where gold customers
are already searching
When someone in your city types "sell gold near me" or "buy gold bars online" — are you appearing? Most gold businesses aren't. We change that.
Our SEO work is built entirely around precious metals search behaviour. We know what keywords gold sellers use before they visit a store, what bullion buyers search before they make a purchase, and which local signals move the needle on Google Maps. Nothing is borrowed from another industry.
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Google Maps & Local Pack OptimisationProfile setup, citation building, review strategy, and local authority signals for your city or region
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Precious Metals Keyword ResearchFull keyword map for your segment — cash-for-gold, bullion, or refining — mapped to intent and buying stage
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On-Page SEO & Content ArchitecturePage-by-page optimisation, schema markup, internal linking, and content gap analysis
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Authority Link BuildingIndustry-relevant backlinks from business directories, trade publications, and local citations
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Content Strategy & ProductionKeyword-targeted articles, guides, and landing pages written for your segment and market
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Monthly Ranking ReportsFull keyword rank tracking, traffic analysis, and competitive benchmarking every month
a multi-location gold buyer after full SEO build
"Our Google Maps ranking jumped to the top three in Brisbane for every gold-related search. The SEO work changed our business permanently."
We'll tell you exactly where to focus.
Stop losing leads
after the first contact
Most gold businesses get the inquiry — then lose the customer. A missed call. No follow-up. A quote that never came. We build the systems that make sure that never happens again.
Gold customer journeys are specific. A person selling inherited jewellery behaves differently from a bullion investor. Our CRM configurations and automation workflows are built around how gold customers actually make decisions — not generic templates copied from another industry.
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CRM Selection & ConfigurationWe select, configure, and customise the right CRM for your business type, size, and workflow
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Automated Lead Capture & RoutingEvery web form, call, and inquiry captured, tagged, and routed to the right team member instantly
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Quote & Follow-Up SequencesAutomated follow-up messages timed to gold customer decision cycles — SMS, email, or both
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Call Tracking & RecordingTrack which campaigns drive calls, record conversations for training, and never miss a lead again
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Re-engagement AutomationAutomated sequences to re-activate cold leads — particularly powerful for cash-for-gold businesses
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Team Training & SOPsFull documentation and staff training so your team uses the system correctly from day one
after CRM + automation implementation
"Within six months we were generating over 450 qualified seller leads per month. The systems they built still run themselves today."
More traffic is worthless
without conversion
Most gold business websites repel customers before they ever make contact. Poor trust signals, unclear process, no social proof, weak calls to action. We fix all of that — measurably.
Gold customers are uniquely hesitant. They're selling something valuable. They're worried about being underpaid. They're comparing multiple offers. Our CRO work is built specifically around overcoming gold-specific buyer psychology — the hesitation signals, trust gaps, and decision triggers that apply to your customers specifically.
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Full Website Conversion AuditPage-by-page analysis of every friction point, trust gap, and missed conversion opportunity on your site
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Trust Signal ArchitectureReview widgets, accreditation badges, pricing transparency pages, process explainers — everything that builds confidence
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Landing Page Design & BuildHigh-converting landing pages for each service, location, and customer segment you target
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A/B Testing ProgrammeStructured split testing on headlines, CTAs, pricing display, and page layouts — all tracked and measured
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Mobile UX OptimisationMost gold seller inquiries come from mobile. We ensure your mobile experience converts as well as desktop
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Page Speed & Core Web VitalsTechnical performance improvements that reduce bounce rate and satisfy Google's ranking signals
CRO audit and landing page rebuild
"We had the traffic. We just weren't converting it. After the CRO rebuild, our inquiry-to-quote rate nearly tripled within 90 days."
A clear roadmap.
Not another slide deck.
Before we build anything, we diagnose everything. A comprehensive audit of your business across marketing, operations, digital presence, and customer journey — then a prioritised plan for what to do next.
This is where most engagements start. It gives you and us a clear picture of where the revenue is leaking, which market opportunities are being missed, and what the highest-leverage moves are for your specific business in your specific market.
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Full Business Growth AuditMarketing, digital presence, lead generation, operations, customer journey, and competitive positioning — all assessed
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90-Day Growth RoadmapA prioritised plan with clear milestones, owners, and expected outcomes — not a generic strategy document
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Revenue Opportunity AnalysisWhere are you leaving money on the table? We identify every quantifiable growth opportunity in your current setup
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Competitive IntelligenceWho are your actual competitors, what are they doing better, and exactly how do you out-manoeuvre them
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Market Positioning StrategyHow to position your business in your market — segment, geography, customer type, and message
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Quarterly Strategy ReviewsOngoing strategic guidance as your market, results, and business evolve
redesign following a full business audit
"We had no idea how much time we were losing to manual processes until the audit laid it all out. The 90-day roadmap changed how we think about the whole operation."
The Precious Metals Growth Framework™
Stop running your business
on gut feel
If you don't know which marketing channel brings your best customers, what your lead-to-sale conversion rate is, or which branch is underperforming — you're making expensive decisions in the dark. We fix that.
We build custom analytics and KPI dashboards that give you — and your team — a real-time view of the numbers that actually matter for a precious metals business. Not vanity metrics. Not charts for the sake of charts. The specific data points that tell you whether your business is growing, where it's leaking, and what to do about it.
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Custom KPI Dashboard BuildLive dashboard covering lead volume, conversion rates, CAC, revenue, and operational metrics — tailored to your business
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GA4 & Google Tag Manager SetupFull analytics configuration so every click, form, call, and transaction is tracked accurately
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Marketing AttributionWhich channels bring the most valuable customers? We build the tracking infrastructure to answer that question clearly
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Branch-Level Performance TrackingFor multi-location businesses — individual dashboards per branch with benchmarking and alerts
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Revenue & Margin ReportingTransaction-level reporting that ties marketing activity directly to revenue and gross margin
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Automated Alerts & Weekly DigestsGet notified when KPIs drop below threshold — and receive a weekly performance summary automatically
real-time branch dashboard deployment
"We went from monthly spreadsheets to live dashboards overnight. For the first time I could see exactly which branch was performing and why. It changed everything."
Compliance doesn't have to
slow everything down
AML, KYC, traceability, and responsible sourcing requirements are tightening across every market. Most businesses handle this manually — adding hours of admin to every transaction. We automate it without compromising rigour.
We map your existing compliance processes, identify where documentation is duplicated or missing, and redesign the entire workflow around automated tools that do the heavy lifting. The result: a compliance operation that's faster, more consistent, and significantly less prone to human error — while keeping you fully aligned with HMRC, FinCEN, DMCC, or BIS requirements depending on your market.
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Compliance Process MappingFull audit of your current AML, KYC, and documentation workflows — identifying every gap, bottleneck, and risk
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Workflow Redesign & AutomationRebuilt compliance processes with automation where appropriate — faster checks, consistent documentation
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Supplier Onboarding SystemsFor refiners — structured onboarding workflows for new feedstock suppliers with built-in due diligence steps
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SOP DocumentationWritten standard operating procedures for every compliance process, ready for staff training and regulatory review
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Traceability InfrastructureSystems to track metal source, chain of custody, and responsible sourcing status — essential for LBMA alignment
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Market-Specific Regulatory AlignmentHMRC (UK), FinCEN (USA), DMCC/CBUAE (UAE), and BIS/GST (India) — we know the requirements in each market
workflow redesign and automation
"Every supplier onboarding used to take a full day of back-and-forth. Now it's automated and consistent. The team spends their time on work that actually creates value."
Build an audience that
trusts you before they call
For gold businesses, trust is everything. Organic social media — done right — is one of the most powerful trust-building tools available. It shows customers who you are, how you work, and why they should choose you over the competitor down the road.
We build and manage social media presences on LinkedIn, Instagram, and Facebook specifically for precious metals businesses. Every piece of content is designed around the psychology of gold customers — addressing hesitation, demonstrating expertise, and building the credibility that converts followers into inquiries. No generic posts. No filler content. Just content that works for your segment.
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Content Strategy & CalendarA monthly content plan mapped to your business goals, seasonal demand patterns, and gold market activity
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Content Creation & PublishingPosts, carousels, stories, and short-form video scripts written and scheduled for LinkedIn, Instagram, and Facebook
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Trust & Authority ContentEducational posts that explain your process, showcase your expertise, and overcome the distrust that holds gold customers back
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Community ManagementResponding to comments and DMs in a way that moves conversations toward an inquiry — without being pushy
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Review & Reputation IntegrationAmplifying positive reviews and testimonials across social platforms to reinforce credibility at scale
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Monthly Performance ReportingFollower growth, engagement rates, reach, and — most importantly — how many social visitors become inquiries
website inquiries after content strategy build
"We had 2,000 LinkedIn followers and zero inquiries from social. After the content strategy was built, it became our second-highest lead source within four months."
Turn ad spend into
qualified gold inquiries
Paid advertising for gold businesses requires specialist knowledge. Gold-related keywords are expensive, buyer intent varies widely, and compliance restrictions on financial advertising apply in most markets. Generic agencies burn budget fast. We don't.
We manage Google Ads and Meta (Facebook and Instagram) campaigns specifically for the precious metals industry — with keyword structures, audience targeting, and ad creative built around how gold customers actually search and behave. Every campaign is built to minimise cost-per-inquiry while maximising lead quality. We track every pound and dollar spent back to real revenue, not just clicks.
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Google Search AdsHigh-intent keyword campaigns targeting gold sellers and buyers at the exact moment they're ready to act — including local and national targeting
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Google Local Services AdsThe pay-per-lead format that puts your business at the very top of local searches — highly effective for cash-for-gold shops
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Meta Ads (Facebook & Instagram)Audience-targeted campaigns for brand awareness, retargeting website visitors, and reaching people likely to sell gold in your area
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Ad Creative & CopywritingAd copy and creative built specifically for gold customer psychology — addressing price anxiety, building trust, and driving action
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Retargeting CampaignsRe-engage website visitors who didn't convert — a particularly high-ROI tactic for gold businesses with long consideration windows
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Budget Management & CPA ReportingWeekly spend optimisation and monthly reports showing cost per inquiry, cost per acquisition, and ROAS
via Google Search + Local Services Ads
"Our previous agency was getting us leads at £60 each and half of them were tyre-kickers. The restructured campaigns brought that down to £12 with far better quality."
Your most valuable leads
are already on your list
Most gold businesses have a database of past customers, past inquiries, and leads that never converted. That list is worth far more than they realise — if it's worked correctly. We build the email systems that turn dormant contacts into active revenue.
Email marketing for precious metals businesses is different from other industries. Gold price movements create natural trigger points for outreach. Customer lifecycle timing matters — someone who sold jewellery 18 months ago may be ready to sell again. And the tone of every message needs to balance professionalism with the trust-building that gold customers require. We build all of it from scratch or optimise what you already have.
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Email Strategy & Audience SegmentationSegmenting your database by customer type, transaction history, and engagement — then mapping the right message to each segment
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Automated Nurture SequencesWelcome sequences, post-inquiry follow-ups, and re-engagement campaigns that run automatically based on customer behaviour
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Monthly Industry NewsletterA branded newsletter covering gold market updates, business news, and your latest insights — positioning you as the trusted expert in your market
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Gold Price Alert CampaignsTriggered emails sent to your list when gold hits a significant price point — capturing intent at exactly the right moment
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Abandoned Enquiry RecoveryFor bullion dealers — automated sequences that re-engage customers who started but didn't complete a purchase
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Deliverability & List Health ManagementOngoing list cleaning, deliverability monitoring, and performance reporting — open rates, click rates, and revenue attribution
email — up from near zero before build
"We had 4,000 email subscribers and were sending one newsletter a month that nobody opened. Within 90 days of the rebuild, email was generating over a quarter of our monthly revenue."
All built for gold businesses.
Video is the fastest way
to build gold customer trust
Nothing builds trust faster than seeing how a business operates. For gold buyers and bullion dealers, a well-produced YouTube channel showing your process, your team, and your expertise converts hesitant visitors into confident customers — often before they've ever spoken to you.
YouTube is also the world's second-largest search engine. Customers searching "how to sell gold jewellery" or "is it safe to sell gold online" are actively looking for businesses they can trust. A strong video presence captures that intent and channels it directly to your business. We build the strategy, support production, and optimise everything for both YouTube search and social distribution.
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YouTube Channel Strategy & SetupChannel architecture, keyword-optimised descriptions, thumbnail templates, and content pillars for your specific segment
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Video Content PlanningA monthly content calendar with scripted video briefs — process explainers, market updates, educational content, and trust-builders
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YouTube SEO OptimisationTitle, description, tag, and chapter optimisation so every video ranks for the keywords your customers are searching
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Short-Form Content RepurposingTransforming long-form YouTube videos into Instagram Reels, TikToks, and LinkedIn clips — multiplying the value of every production
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Video Ad IntegrationTurning high-performing organic videos into YouTube pre-roll ads — targeting customers actively researching gold buying or selling
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Channel Analytics & Growth ReportingMonthly reporting on views, watch time, subscriber growth, and — most importantly — how video audiences convert to website inquiries
inquiries from customers citing the videos
"Customers started calling and saying 'I watched your video on how you test gold — that's why I chose you.' Video turned our process transparency into our biggest competitive advantage."
How We Work
From first call to full system
in 90 days
A structured five-step process from discovery to live results — with clear milestones and KPIs at every stage.
Strategy Call
30 minutes. We learn about your business, challenges, and goals. You learn if we're the right fit.
Growth Audit
Two weeks. Comprehensive audit of your marketing, digital presence, operations, and growth gaps.
Strategy Delivery
A prioritised 90-day roadmap. Clear actions, owners, and expected outcomes for each initiative.
Implementation
We build the systems — SEO, CRM, automations, dashboards — and train your team to use them.
Ongoing Optimisation
Monthly KPI reviews. Continuous improvement. Performance accountability every step of the way.
Services by Segment
Which services are right
for your business type?
All ten services are available to all three segments, but some are higher-priority for specific business types. Here's the breakdown.
Cash-for-Gold
Single and multi-location gold buyers, jewellery recyclers, pawn shops
Bullion Dealers
Online and retail precious metals dealers, investment-grade gold and silver
Precious Metal Refiners
Scrap gold refiners, recycling facilities, toll refiners, industrial processors
Common Questions
Questions we hear
before the first call
Next Step
Not sure where to start?
That's what the call is for.
Book a free 30-minute strategy call. We'll audit your business, identify the two or three services that will move the needle fastest, and give you a clear picture of what working together looks like.