How this started
I didn't plan to build a consultancy for gold businesses. The industry found me.
I started my UK digital marketing agency in 2011. In the years that followed, I worked across a wide range of sectors — retail, finance, professional services, ecommerce, hospitality. I built campaigns, SEO programmes, CRM systems, automation workflows. I was good at it. But nothing prepared me for the first time I sat down with a cash-for-gold operator and saw what their business actually looked like from the inside.
The marketing was almost non-existent. The website hadn't been touched in years. They had no idea which customers were coming from Google, which were walk-ins, which were referrals. Calls were being missed. Reviews were being ignored. A competitor down the road — running a far less professional operation — was ranking above them on Google Maps because they had 40 more reviews.
The gap between what these businesses could achieve digitally and where they actually were was unlike anything I'd seen in other industries. And once I'd seen it, I couldn't stop thinking about it.
That first engagement turned into a second, then a third. Over five years, I worked with CashYourGold, Gold Secure, and Bed and Gold Exchange, among others. Each engagement taught me something new about how this industry works — the unique trust dynamics, the compliance pressures, the cash flow volatility, the way gold customers think and search and decide. I developed systems, frameworks, and approaches that worked specifically for this sector. Precious Metals Growth Advisory was the natural result.
The journey
From broad digital marketing to sector specialist
Industry experience
The businesses I've worked with
Over five years working inside the precious metals industry, I've had the privilege of working with some well-known names — and many ambitious smaller operators who were ready to invest in growth. Here are three I can name publicly.
Beyond these, I've worked with multi-location cash-for-gold chains, independent coin dealers, online bullion platforms, and boutique refiners — across the UK, USA, UAE, India, and Australia. Every engagement adds to a body of industry-specific knowledge that no generic agency can replicate.
The personal connection
Why this industry matters to me personally
My wife is a jeweller. She runs Aarvines Jewells, her own jewellery brand. That means that conversations about precious metals pricing, supplier margins, customer trust, and the psychology of buying and selling gold aren't abstract business problems in our house — they're dinner table conversations.
When I advise a jewellery retailer or a gold buyer on how to build trust with customers who are nervous about value, I draw on direct, lived experience — not just consulting frameworks. That matters. And it's a connection you won't find with any other agency working in this space.
What I do for clients
Not just strategy. Strategy, advisory, and execution.
I'm not interested in producing 80-page strategy decks that gather dust. Every engagement I take on is built around measurable outcomes — leads, conversions, revenue, efficiency. Here's how I typically work.
How I work
Four things I believe about consulting in this industry
Common questions
What people ask me before we work together
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Yes. Precious Metals Growth Advisory works exclusively with businesses in the precious metals sector — cash-for-gold operators, bullion dealers, refiners, and jewellery businesses. This specialisation is what makes our work genuinely different. We don't take on clients outside this sector because depth of industry knowledge is central to what we offer.
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We work with precious metals businesses globally. While we're UK-based, our clients include businesses in Australia, the USA, UAE, India, Canada, and Singapore. The precious metals industry is a global market, and digital marketing, SEO, and business systems cross borders naturally. Most client work is conducted remotely, with strategic visits where needed.
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Every engagement is different. A growth audit takes two weeks. An implementation project — covering SEO, CRM setup, automation, and website optimisation — typically runs 90 days. Ongoing advisory partnerships run monthly, usually for a minimum of six months to allow results to compound. We scope every engagement after the initial strategy call, so you know exactly what's involved before committing to anything.
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Five years of working specifically inside this industry. A generic agency will apply the same frameworks they use for restaurants or solicitors to your gold business. I've built every process, every content strategy, every CRM workflow specifically around how precious metals customers think and behave — the trust dynamics, the price sensitivity, the compliance requirements, the search patterns. That depth of specialisation simply can't be replicated by a generalist.
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Book a free 30-minute strategy call. We'll talk through your business, your current challenges, and what you're trying to achieve. I'll give you a frank assessment of where the biggest opportunities are and what it would take to get there. No sales pressure, no obligation — just a straightforward conversation between two people who both want your business to grow.