Numbers don't lie.
Here's what we've
actually delivered.

From a start-up that became Brisbane's highest-rated gold buyer in two years, to a freelance jeweller who opened her own boutique store — every result on this page is real and attributed.

0
Stores opened
CashYourGold · 2 years · Brisbane
0+
5-star reviews
Highest rated gold buyer in Brisbane
0+
Brand searches/month
Gold Secure · from zero
Top 3
GMB rankings
Every store · every market
Case Study · 01
CashYourGold
Director: Sukhvinder Khanuja
Brisbane, Australia · Cash-for-Gold
3
Stores opened in Brisbane
in just 2 years from launch
GMB rankings Top 3 · all 3 stores
Google reviews 1,000+ positive
Monthly brand searches 0 → 4,000+
Reputation Highest rated in Brisbane
Organic rankings Page 1 · all major keywords
Strategy & Consulting Website Design Custom Development API Development Automations SEO Content Social Media Performance Marketing CRO
Read Full Case Study →
Cash-for-Gold · Brisbane, Australia

From zero to Brisbane's highest-rated gold buyer — 3 stores in 2 years

CashYourGold didn't come to us with a struggling business that needed fixing. They came to us before anything existed — a start-up entering one of Australia's most trust-sensitive retail categories. There was no website, no brand, no systems, no reviews, and no customers. Everything had to be built from the ground up.

We started with strategy and consulting, mapping the competitive landscape in Brisbane and defining a positioning that would allow CashYourGold to differentiate from established players from day one. Custom website design and development followed — including API integrations for live gold pricing and a full automations stack covering lead capture, quote workflows, and follow-up sequences. The goal was to launch with infrastructure that could scale, not a duct-tape solution.

The digital marketing programme was built across every channel simultaneously: local SEO optimised across each Google My Business profile as each new store opened, organic content and social media to build trust in a sceptical market, performance marketing to generate immediate lead flow, and a CRO programme that ensured every commercial keyword landed on pages designed to convert. The review system was embedded into the post-transaction process — resulting in over 1,000 verified 5-star reviews and the highest-rated gold buyer reputation in Brisbane.

Full scope of work
  • Business strategy and consulting from pre-launch through 3-store expansion
  • Full website design and custom development with live gold pricing API integration
  • Automation stack: lead capture, quote workflows, customer follow-up
  • Local SEO and Google My Business optimisation — top 3 rankings across all 3 stores
  • Organic content strategy and social media brand building
  • Performance marketing: Google Ads and social, consistent lead generation
  • CRO programme: page 1 rankings for all major commercial gold buying keywords in Brisbane
  • Review generation system: 1,000+ 5-star reviews, highest rated gold buyer in market
  • Brand search growth: 0 to 4,000+ Google brand searches per month

"When we started, we had nothing — no website, no reviews, no brand recognition in Brisbane. Abhay helped us build everything from the ground up. Two years later we have three stores, top 3 rankings across every Google search that matters, and over a thousand five-star reviews. The results speak for themselves."

Sukhvinder Khanuja
Director · CashYourGold · Brisbane, Australia
Case Study · 02
Gold Secure
Director: Gagan Gambhir
Brisbane, Australia · Buy & Sell Gold
5,000+
Monthly brand searches on Google
built from zero
Brand searches 0 → 5,000+/month
GMB ranking Top 3 Brisbane
ERP system Sourced & customised
Engagement scope Consulting → Execution
Business Consulting Web Design & Dev ERP Selection & Customisation Local SEO Organic Content Social Media Performance Marketing
Read Full Case Study →
Buy & Sell Gold · Brisbane, Australia

Consulting to full execution — and 5,000+ monthly brand searches built from nothing

Gold Secure operates across both sides of the gold market — buying and selling — which creates a more complex business model than a single-direction gold buyer. Director Gagan Gambhir needed a partner who could think commercially first: help define how the business should be structured and positioned, then execute across technology, operations, and marketing to make it real.

We started with consulting, not marketing. A critical piece of this engagement was advising on, sourcing, and customising an ERP software system built around Gold Secure's unique buy-sell process — not an off-the-shelf solution dropped into the business, but a system configured to match exactly how they value metal, manage inventory, transact with customers, and settle accounts. This kind of operational thinking is what separates genuine advisory from generic marketing.

With the operational foundation in place, the full digital programme followed: website design and development, local SEO pushing Gold Secure into the top 3 on Google Maps in Brisbane, organic content and social media to build authority and trust, and performance marketing across Google and social channels. The result is a brand that 5,000+ people search for by name every month — built entirely from zero.

Full scope of work
  • Business strategy, positioning, and market entry consulting
  • ERP software selection, procurement, and custom configuration for buy-sell gold process
  • Full website design and development
  • Local SEO — top 3 Google My Business ranking in Brisbane across gold buying and selling
  • Organic content strategy and social media brand building
  • Performance marketing: Google Ads and paid social
  • Brand building delivering 5,000+ monthly Google brand searches from a standing start

"Abhay helped us from the very beginning — choosing the right ERP system for our process, setting up our operations, building our website, and then marketing the business across every channel. The brand we've built in Brisbane is something we're proud of. Five thousand people a month searching for us by name says everything."

Gagan Gambhir
Director · Gold Secure · Brisbane, Australia
Case Study · 03
Aarvines Jewells
Founder: Guneet
Gurgaon, India · Jewellery Boutique
The journey
From a freelance jeweller working commission to commission — to a fully operational boutique store with a brand customers actively seek out and return to.
What this case is really about
Not revenue targets. Not conversion rates. This is a brand-building story in one of the most investment-heavy retail niches in India — where trust, craft, and customer relationships are everything.
2 mo
To first strong customer response
1
Boutique store opened in Gurgaon
0→∞
SOPs built from scratch
100%
Organic-only growth
Read Full Case Study →
Jewellery Boutique · Gurgaon, India

From freelancing jeweller to boutique store founder — a brand built from the ground up

Guneet is a skilled jeweller with a genuine craft and a clear creative vision. What she didn't have when we started working together was the business infrastructure to support it: no brand identity, no social media presence, no operational processes, and no clear pathway from one-off commissions to a sustainable, scalable jewellery business in a high-investment, high-trust market.

We started with consulting and structure — building the SOPs and operational frameworks from absolute zero, so the business could function consistently and grow without every decision running through the founder. In a niche where one misstep in customer experience can cost a client and their entire network, getting the processes right before scaling the visibility mattered enormously.

Social media organic marketing became the primary growth channel. We built a content strategy rooted in Guneet's craft — not generic jewellery content, but genuine storytelling around how pieces are made, the materials chosen, the thought behind each design. The kind of content that builds an audience who feel they know the maker before they ever make contact. Within two months, the response from customers was strong enough to validate the next step: opening the boutique store in Gurgaon.

This isn't a case study about hitting KPIs. It's about taking a talented person with a real skill, giving that skill a proper business structure and a voice, and watching a brand come to life in a market that demands patience, trust, and genuine craft.

What we delivered
  • Business consulting and strategic planning for a high-investment jewellery niche
  • Full SOP and operational structure built from zero
  • Organic social media marketing — content strategy, creative direction, storytelling
  • Brand identity and positioning development
  • Guidance through the transition from freelancer to boutique retail operator
A note from Abhay

"Aarvines Jewells is my wife Guneet's brand. Working with her on building it from nothing gave me a deeper understanding of the jewellery industry than any other engagement — the psychology of luxury retail, the importance of craft storytelling, the trust dynamics of a high-value, deeply personal purchase. Everything I now know about helping jewellery businesses grow came from this experience. It's the most personal work I've done, and I'm proud of what she's built."

— Abhay Khurana, Founder · Precious Metals Growth Advisory

What these cases prove

The same disciplined approach works across every type of engagement

Start-ups & New Businesses
Building everything from zero, in the right order
  • Strategy before marketing — always
  • Website, systems, and automation before spend
  • Local SEO and GMB from launch day
  • Review infrastructure built into the business process
  • Brand search growth measured from day one
3 stores opened · 2 years · CashYourGold
Established & Scaling Operators
Systems, operations, and full digital marketing
  • ERP selection and operational customisation
  • Full website design and development
  • Multi-channel digital marketing — SEO, social, performance
  • Brand building for lasting search dominance
  • Consulting integrated with execution, not separate from it
5,000+ brand searches/mo · Gold Secure
Jewellery & Luxury Retail
Brand-first growth in a high-trust, high-investment niche
  • SOP and operational structure from the ground up
  • Organic social media as the primary growth engine
  • Craft storytelling that builds genuine brand connection
  • Patient, process-driven growth — no shortcuts
  • Founder to boutique operator: a full business transformation
2 months to first strong response · Aarvines
A note on these results

All three case studies are from real engagements. CashYourGold and Gold Secure are named with the permission of their directors, Sukhvinder Khanuja and Gagan Gambhir. Aarvines Jewells is disclosed as a personal engagement — Guneet is the founder and Abhay's wife, and this is stated openly here and on the About page. All metrics were verified through Google Analytics, Google Search Console, and Google Business Profile data during the engagements. Results vary by market, starting position, and business type — your strategy call is where we give you a realistic picture of what's achievable for your specific situation.

Your business next

These results are
repeatable.

Every client on this page started with a conversation. Book a free 30-minute strategy call — we'll look at your specific situation, find the biggest opportunities, and give you a clear, honest picture of what's possible.

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